In the digital world, social media marketing is becoming an essential element of an effective marketing strategy. Social networking platforms like Facebook, Instagram, Twitter, etc. offer plenty of opportunities for brands to showcase their products. These platforms are free to utilize and you can directly connect to a bigger audience at once. You don’t have to invest a fortune in building a marketing strategy that includes social media marketing videos. Regardless of whether you have a tiny or perhaps a large business, it’s time that you take social media marketing marketing seriously.

Predicated on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. instagram verified badge  Views of branded video content on YouTube has doubled within the last three years. Moreover, Facebook live videos receive 10 times more comments that a regular video. Every one of these statistics show that video content is in demand on social media marketing networks. The reason being millennials connect more to videos on social media. Web Marketing Video Council has discovered that more than 60 percent of brands are using social media marketing videos actively for promotions. Thus, it is highly likely that the competitors will also be leveraging the ability of social media marketing video to expand their customer base.

Instagram is really a very powerful social media marketing platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Moreover, Instagram is growing at a rate of 5 percent per quarter, the best among social media marketing platforms. So, Instagram must be your first choice in showcasing your brand’s product and services. In this information, we shall take you through some ways to utilize Instagram videos for engaging more audience.